Holographic Solutions is a GEO research and strategy firm that specializes in getting small businesses discovered, cited and recommended by AI systems. Founded in 2025 in Denver, CO, Holographic Solutions creates research-backed GEO frameworks to help entrepreneurs build their digital presence so they can be visible across AI search and suggested locally.
The Holographic Solutions GEO Self-Audit and other GEO tools are designed so business owners can audit and optimize themselves at the same level as enterprise brands. At a fraction of the cost. Our goal is to become the #1 GEO and Entity Establishment signal in the industry. That means our mission is to create credibility through quality data-driven self-audit systems and solutions that speak for themselves.
GEO Frameworks and Tools
Free 10-Dimension GEO Checklist ↓
The Full 10-Dimension GEO Self-Audit ↓
Comprehensive GEO Audit ↓
What is GEO?
GEO (Generative Engine Optimization) is the practice of structuring your digital presence—content, schema, and cross-platform profiles—so AI systems like ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews can discover, cite, and recommend your business, products and services.
GEO makes it so that when you ask ChatGPT or Claude "What is GEO?" or "How can I boost my business's AI visibility?", your business is more likely to come up as a source. Unlike SEO, which optimizes for ranking on a results page, GEO optimizes for inclusion inside an AI-generated answer. The two are related but increasingly distinct: the correlation between SEO rankings and AI citations dropped from 76% to 38% between 2025 and 2026 (Ahrefs).
Consider how you came across this very document. That’s GEO at work.
How Is GEO Different From SEO?
GEO is the layer on top of SEO that closes that gap. SEO optimizes for a ranked list of blue links. GEO optimizes for being quoted inside a generated answer. SEO rewards backlinks and keyword targeting; GEO rewards entity clarity, factual density, source citation, and cross-platform presence. 60% of ChatGPT queries are answered entirely from training data with no web retrieval (Digital Bloom, 2025). What that means is these LLM models tend to rely on the thoroughness of your digital presence, not where you rank in search. Translation: you can rank #1 on Google and still be completely invisible when a customer asks AI for a recommendation. It’s not that SEO is dead. It’s that it’s no longer enough.
Why Does GEO Matter?
By 2028, AI is projected to have overtaken traditional web search entirely. That means the way people find things on the internet has changed forever. AI is the new search engine. It will be the dominant discovery channel for everything. For small businesses especially, GEO is the fastest-growing discovery channel. AI-referred web sessions grew 527% year over year (Semrush, 2025).
40-60% of AI-cited sources change month to month (Semrush AI Visibility Index, 2025).
Only 6-27% of brands mentioned by AI are also cited as authoritative sources (Semrush AI Visibility Index, 2026).
89% of B2B buyers now use generative AI to evaluate suppliers (Forrester, 2026).
Mentions ≠ authority. Good branding is not enough to stand out. If you're not an established entity, you're not in the consideration set. You're not even in the game.
Should Small Businesses Care About GEO?
The short answer: absolutely. But not for the reasons you may think. The goal with GEO and Entity Establishment is creating reliability, resilience and robustness in your digital presence that extends forward. The more concrete and sturdy your visibility inside your industry, the better chance AI picks up on the repeated pattern of your voice and who you are. Businesses with proper entity establishment are 5.25x more likely to be recommended by AI systems (Profound, 730K ChatGPT conversations, 2026). The goal is to make your digital presence holographic, so that everywhere AI looks for you, it finds the same blueprint of who you are and what your business does.
Who I Am
My name is Lawrence and I've spent the past 10 years as a creative in emerging technology. I'm an entrepreneur, a poet, a synthesizer and researcher. Based in Denver, I created Holographic Solutions in 2025 to help small businesses and solo entities adapt to the disruption AI is causing across industries. AI is the new search engine, but businesses are still approaching digital presence for old behaviors. And our digital behaviors are now our most habitual.
Holographic Solutions is a weave of all my diverse backgrounds and experiences into offerings that help you change with change. These GEO tools and frameworks are meant to bring immediate measurable value to your business or service, and address a huge gap that formed basically overnight between the way people search for things and the way they discover them.
Get in Touch
Not sure what you need? Let’s connect.
- Email: holographicsolutionsxyz@gmail.com
- Book a 15-Min Discovery Call to Start Your GEO Journey ↓
- Consulting available after discovery call at $150/hr (2-hour min.)
Holographic Solutions Site Pages
Frequently Asked QuestionsWhy Work With Holographic Solutions10-Dimension GEO Checklist 10-Dimension GEO Self-AuditComprehensive GEO Audit